Shop fitting in Durban can be a straightforward process. However, when businesses are ill prepared and unwilling to invest in high-quality shop fittings Durban South Africa, mistakes can be made. These mistakes can be very costly because they can not only impact your display quality, but they can also easily turn your customers away. As such, when shopfitting in Durban, it is always a good idea to get things right the first time. To ensure that you do not make errors that will cost you money, here are costly shopfitting mistakes you want to avoid:
You may not know this but poor lighting can affect the aesthetics of your business and overall sales poorly. A lot of retailers make the bad judgment of underestimating their lighting and other mood enhancing components. Shopfitting Durban is a lot more than just installing racks and counters; it is also about ensuring that your goods are displayed in the best way possible. Illuminating the items on offer with great lighting is one of the simplest things that you can do to heighten the customer experience, as well as make things enticing.
The retail landscape of your store or business matters way more than you might assume. The interior layout of your store should be easy for your customers to navigate so that your customer’s shopping experience can be optimized. Your layout should expose your customers to your best-selling products. A twisting and winding maze that is hard to circumnavigate with inadequate signage, narrow pathways, and so on is a problem that you should evade by hiring a professional designer.
Walls are ideal spaces for storage such as hanging racks and shelves. However, walls can also be used for signage and complementary artwork. If a business is not taking full advantage of its walls, it could be losing out on a powerful tool. Just be sure to make use of your walls properly in such a way that does not overpower the items on sale.
Lack of visual breaks
Visual breaks and shopfitting Durban should go hand in hand. Breaks are sometimes known as speed bumps and they are created to make the customer slow down so that he or she can interact with your brand visually. Rather than fill your store with rows and rows of items, the visual break will allow your customers to stop for a breather before they have to keep shopping again.